Learn the secrets to excelling at interview, direct from top interviewers and recruiters, in Why You? by James Reed, chairman of recruitment specialists REED.

You can’t prepare an answer for every interview question. So, of the thousands of questions they might ask, which ones will they ask?

After extensive research among hundreds of interviewers and thousands of interviewees, finally here’s the book that will give you the answer.

Why You? is based on direct input from top interviewers in REED’s unrivalled recruitment network. It offers powerful preparation techniques, the lowdown on how to answer the most common questions and – above all – how to adopt a winning mindset at interview, one that will help you succeed on the day.

From classic questions like ‘tell me about yourself’ and ‘what are your greatest weaknesses?’ to puzzlers like ‘sell me this pen’ and ‘how many traffic lights are there in London?’, James Reed reveals what interviewers are really asking.

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Take a moment to consider how many outcomes in your life may have been affected by poor communication skills. Could you have gotten a job you really wanted? Saved a relationship? What about that political conversation that got out of hand at a dinner party? How is it that we so often fail to say the right thing at the right time?

In her career as an NPR host, journalist Celeste Headlee has interviewed hundreds of people from all walks of life, and if there’s one thing she’s learned, it’s that it’s hard to overestimate the power of conversation and its ability to both bridge gaps and deepen wounds. In We Need to Talk, she shares what she’s learned on the job about how to have effective, meaningful, and respectful conversations in every area of our lives.

Now more than ever, Headlee argues, we must begin to talk to and, more importantly, listen to one another – including those with whom we disagree. We Need to Talk gives readers ten simple tools to help facilitate better conversations, ranging from the errors we routinely make (put down the smart phone when you’re face to face with someone) to the less obvious blind spots that can sabotage any conversation, including knowing when not to talk, being aware of our own bias, and avoiding putting yourself in the centre of the discussion.

Whether you’re gearing up for a big conversation with your boss, looking to deepen or improve your connection with a relative, or trying to express your child’s needs to a teacher, We Need to Talk will arm you with the skills you need to create a productive dialogue.

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Our professional lives are full of situations outside of our control. A job interviewer asks a question out of left field. A coworker puts you on the spot in front of the boss. Your PowerPoint presentation crashes at a critical moment.

Most people react to the unexpected with anxiety and unease. We get rattled, stumble over our words, and overthink the situation. Others, though, handle it with self-assurance and aplomb. They gain a sense of empowerment and energy when the pressure is on. Like great improv actors, they are able to think on their feet. The great thing is, improv is not about winging it or flying by the seat of your pants; improv at its core is about listening and responding. It is based on rules and techniques, and it taps directly into your soft communication skills. By incorporating it into your prep work for professional situations, you will learn how to retrain your brain for the unexpected and get out of your own way in those unexpected and expected professional situations. Practicing improv is not about being funny. Instead, it is about developing the mental agility to spin any surprise in your favour and to communicate with confidence.

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Do you feel that you are the awkward type when it comes to the social events? Are you struggling to enter into a conversation in a room full of people you are meeting for the first time? Have you just seen a person at the other corner of the room you like but cannot gather the courage to say hi? You don’t have to struggle, just follow the simple steps and techniques as outlined in this E-book. It is all about practicing and learning to take risks, having self-confidence, and learning the universal social norms as described in the chapters that follow.

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Want to Further Your Career or Find A New Job on LinkedIn?

With over 200 million members, LinkedIn is the world’s biggest professional social network, and fast becoming the destination for employers to find new workers, and for professionals to showcase their expertise, make new connections, and find fresh career opportunities.

In “How To Build the ULTIMATE LinkedIn Profile In Under An Hour,” you’ll learn the simple steps and secret strategies you need to take your LinkedIn profile from ordinary to irresistible in next to no time.

Take Your LinkedIn Experience to the NEXT Level…
Many people who join LinkedIn cobble together a profile in a few minutes and never touch it again – they are missing out! The people who spend a short time to learn how to harness the true power of LinkedIn are getting found by more recruiters and customers, developing loyal relationships, and significantly furthering their careers.

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Transform your communication skills. Have you ever felt like you’re talking, but nobody is listening? Renowned five-time TED Talks speaker and author Julian Treasure reveals how to speak so that people listen–and how to listen so that people feel heard. As this leading sound expert demonstrates via interviews with world-class speakers, professional performers and CEOs atop their field, the secret lies in developing simple habits that can transform your communication skills, the quality of your relationships and your impact in the world.

Effective speaking, listening, and understanding skills. How to be Heard includes never-before-seen exercises to develop your communication skills that are as effective at home as in the boardroom or conference call. Julian Treasure offers an inspiring vision for a world of effective speaking, listening and understanding.

Secrets of communication skills and tips discussed in How to be Heard include:

• How to make sound work for you
• Why listening matters
• The four cornerstones of powerful speaking and listening
• How to avoid the seven deadly sins of speaking and listening
• How to listen and why we don’t
• The power of your vocal toolbox and tricks of great speakers
• Exercises and methods to achieve clarity, precision and impact
• How to deliver a great talk.

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Leadership is the art of designing transformative conversations.

Real change is needed, now, more than ever. This change can’t happen through force, edict or persuasion. The future will be built through conversation – and Good Talk will show you how.

Good Talk is a step-by-step framework to effect change in your personal and professional conversations. With dozens of tools and interactive components, Good Talk is a handbook to navigate the conversations that matter.

What’s Inside:

• How to see the structure of conversations. Life is built one messy, slippery conversation at a time. While conversations feel hard to hold onto, ebbing and flowing, back and forth and into eventual silence, they each have a structure. The first step to changing your conversations is seeing what’s going on between the silence.
• What is your Conversation Operating System? Who gets invited to the conversation? Who speaks first? Where does the conversation take place? What happens if someone messes up? In every conversation, there are elements that guide the exchange. The nine elements of the Conversation OS Canvas can help you to shift the direction of your conversations.
• What is your conversational range? Conversations are more than dialogue. From the conversations in your head to the complex conversation that is your organization, you need to design conversations that matter across a huge range of sizes. Learn to master conversations from the boardroom and beyond.
• How to design conversations that matter. The world needs fresh, creative conversations that are alive, and that work for all the people involved. How can you design conversations that matter? Leadership means designing the conditions for these conversations to happen. Learn the patterns and principles to make change possible.

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